WordCamp Minneapolis 2018 Review

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WordCamp is a series of regional conferences about WordPress and a couple of weeks ago I went to my first one: WordCamp Minneapolis 2018. I had a really great time, learned a lot, and met some really great people. Everything I had heard about WordCamp was true for me: it was a very friendly and open community of WordPress users. There were no egos or people trying to posture. Just a day and a half of WordPress users and developers, from beginners to masters getting together, teaching, learning, and having fun. I learned so much from the different sessions I attended. Most that I chose to attend were focused on business and building more efficient businesses. Of the 12 sessions I attended (my brain was full by the end) here were 3 that stood out: Nathan Ingram talked about “Taming the Whirlwind”: how to get client work done and keep your clients happy while still …

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The Fallacy of the Easy Website Creator

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Can Your Business Really get a Great Website with some Simple Drag-And-Drop Tools? Unless your business is website design, it’s rare for a business owner to have the experience to create great websites.  This is why so many companies promise to provide the mythical “Easy Website Creator”. Your business needs a website.  You can use Facebook and Pinterest and Instagram to communicate with your followers.  The problem is you don’t control those platforms.  With your own website, you get complete control over your content, placement, and brand.  Your website is where your potential and current customers can learn about you and your products and services, ask questions, get support, and so forth. Companies like Wix, Squarespace, and WordPress.com spend hundreds of millions of marketing dollars saying that with their platform, you just need to choose a theme, drag-and-drop in some pictures and design elements, write some marketing copy and you are done. The truth is, …

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